New Delhi, August 17: A new Instagram account calling itself the “Dimagi Naxal Party” has amassed more than 1.9 lakh followers within days of appearing online, turning a phrase used by Prime Minister Narendra Modi in his Independence Day address into a new social media and political campaign.
The account, @dimaginaxalpartyy, was briefly unavailable on Monday but later returned with a post declaring, “we are back.” Before going offline, the account had claimed in its Instagram stories that it had been targeted by several cyberattacks.
The identity of the individual or group operating the account has not been disclosed.
The page describes itself as the official account of the “Dimagi Naxal Party” and carries the slogan “Think, Research, Resist.” Its bio lists the founder as “A Dimagi Indian” and the co-founder as “56 Inch ka”, while directing followers to an X account, @DNJP_India.
As of Monday, the account had 65 posts and followed 35 accounts. Instagram information indicated that the page was created in August.
Political figures, activists among accounts followed
The account’s following list places it within an already active political and social media debate. It follows comedian Kunal Kamra, YouTuber Dhruv Rathee, actor Prakash Raj, filmmaker Anurag Kashyap, actor Sonakshi Sinha, comedian Shyam Rangeela, activist Sonam Wangchuk and journalist Ravish Kumar.
It also follows the Cockroach Janta Party (CJP), another online political initiative that has recently drawn attention through its social media campaigns.
The emergence of the “Dimagi Naxal Party” comes days after Prime Minister Narendra Modi used the term “dimagi Naxal” during his Independence Day address from the Red Fort.
Referring to the Maoist insurgency, Modi said armed Naxalism had been pushed out of the forests but warned that “dimagi Naxals” continued to exist. He alleged that people with a Maoist mindset had established themselves in government corridors and were influencing public policy, and called on citizens to “identify and isolate” them.
The remark subsequently triggered a political exchange.
Former Union Home Minister P Chidambaram responded on X, saying, “I am proud to be a dimagi Naxal,” and described the expression as another version of labels such as “urban Naxals”, “Andolanjeevi” and “tukde tukde gang”.
Union Minister Kiren Rijiju, however, said Modi had not used the term to describe Opposition leaders. Rijiju said the expression referred to people who support Maoists, Article 370, reject the Constitution, back separatists and seek to separate the Northeast from the rest of India.
‘Dimagi Naxal Party’ follows CJP-style online mobilisation
The new account’s emergence also bears similarities to the social media strategy adopted by the Cockroach Janta Party, or CJP, which has presented itself as an online pressure movement rather than a conventional political party.
CJP previously mobilised thousands of students through online campaigns and protests over the NEET examination controversy, with Wangchuk also joining the movement and observing hunger strikes. The campaign targeted then Union Education Minister Dharmendra Pradhan, who later resigned from the post.
CJP subsequently said it would function as a pressure group rather than enter electoral politics.
More recently, the group launched its “School Thik Karo” campaign, focusing attention on the condition of government schools.
The “Dimagi Naxal Party” account appears to be adopting a similar social media-first approach, using a politically charged label as its identity while building an audience through Instagram and X.
However, unlike a registered political organisation, there is currently no public disclosure identifying the people behind the account or indicating whether it represents a formal political organisation.
Its rapid growth has nevertheless added a fresh layer to the debate surrounding the phrase “dimagi Naxal”, with the term moving from a political speech into the realm of online branding, satire and activism.
